From September 15th by means of October 15th marks Hispanic and Latino Heritage Month! September 15th is definitely the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Following intently behind on September 16 and 18th are the independence days for Mexico and Chile respectively. Traditionally, this month has been known as Hispanic Heritage Month, however with the time period Latinx gaining extra reputation for being gender inclusive in addition to making use of to these of Latin American heritage versus strictly these with Spanish-speaking ancestry.
To have fun this month, we wish to take this chance to highlight a few of our superior contributors and staff of Hispanic and Latinx heritage!
CEO of AGM Company
Hispanic (Born in Puerto Rico)
Manuel Suarez, extra generally often known as the Fb Advertising Ninja, is a confirmed professional within the space of social media promoting.
Over the previous couple of years, his main focus has been creating highly effective advertising methods to develop and scale his companies and people managed by his company, AGM Advertising. Manuel has not solely helped a whole bunch of his personal college students construct their very own companies for a wide range of niches, however he’s additionally constructed and run channels for giant names like Dr. Eric Berg, Grant Cardone, Daymond John, Frank Suarez (MetabolismoTV), and plenty of extra.
Manuel’s social media methods have generated over three billion views throughout social media channels, have generated over four million leads and over 250 million dollars in income within the final 5 years alone. He’s additionally a world speaker delivering seminars to hundreds of entrepreneurs world wide with regards to digital advertising and host of The Fb Advertising Ninja podcast.
“I used to be one of many pioneer entrepreneurs on this planet of Messenger advertising and have used Manychat to generate extra leads and income than anybody else on the planet.”
Profession Highlights He’s Most Proud Of:
Turning his father, Frank Suarez @metabolismotv, right into a social media celebrity with hundreds of thousands of followers the world over.Constructing The AGM (Consideration Grabbing Media) Advertising Company to 70 workers members and efficiently managing hundreds of thousands of dollars in advert spent for celebrities, highly effective manufacturers, and social media influencersHelping to generate over half a billion views, hundreds of thousands of subscribers, and 150 million dollars in income throughout
CEO and Founding father of Social Adverts Made Easy
First Technology Mexican-American. Dad and mom had been born in Guadalajara, Mexico, and I used to be born in Los Angeles, CA.
Melina is a digital advertising professional and founding father of Social Adverts Made Easy. After 10+ years within the company world serving to firms like Neiman Marcus, Wells Fargo, and Infusionsoft develop their month-to-month gross sales and create efficient gross sales processes for his or her inner gross sales groups, she launched her personal company in 2015 and supplies 1-on-1 teaching and consulting to assist companies develop utilizing paid visitors methods.
Her digital methods and strategies have been featured in Workplace Depot, DigitalMarketer, and Collectively Digital to assist companies of all sizes promote extra on social media. She has spent over $1 million in paid visitors campaigns on Fb, testing and proving on-line progress methods to create weekly viewers progress and constant gross sales for her shoppers everywhere in the world!
After 15 years in gross sales and 10+ years within the advertising world, Melina’s paid visitors strategies evolve with the ever-changing digital advertising ecosystem and she or he is all the time considering of the subsequent BIG IDEA for her shoppers.
“My maternal grandmother was a badass entrepreneur in Mexico who at one level ran four completely different companies whereas elevating 7 kids on her personal. She owned a grocery retailer, had a corn mill grinder she would hire out to the tortillerias so they might grind up the corn to make tortillas, she rented property the place she grew sugar cane and offered it, and in addition raised and offered chickens and pigs to promote.”
Profession Highlights She’s Most Happy with:
Serving to a number of companies obtain their greatest YTD gross sales months ever throughout COVIDFounding Social Adverts Made Easy in 2015
Group Supervisor, DigitalMarketer
Mexican American, my mom is from Ciudad de Juarez
Michelle is the Group Supervisor for DigitalMarketer, the place she builds relationships between our prospects and creates an setting of collaboration to assist their companies flourish. After serving DigitalMarketer prospects for the higher a part of a decade in varied roles, she is an advocate for over 13,000 of our most engaged prospects. Michelle is office-famous for crying when folks present her cute child animals.
“It sounds so foolish, however there’s no template for the way a sure heritage or tradition appears to be like. I’ve heard so many instances in my life that I don’t look Mexican. What does a Mexican particular person appear like? There is no such thing as a one option to look, all of us look completely different; a few of us are redheads or blonde hair and blue eyed, whereas others have brown pores and skin with thick darkish hair. If we don’t match into the stereotype, that doesn’t make us any much less Latinx than others.”
Profession Highlights You’re Most Happy with:
Truthfully, my present place. It’s not one thing flashy or sparkly however it positively appears like my expertise, my private and professional historical past, and my character have all led me right here, the place I belong and thrive. Is it cocky to say I used to be made for this? As a result of I used to be made for this.
Gabriella (Gabi) Montemayor
Account Supervisor at DigitalMarketer
I’m a Texican by means of and thru. My grandparents are initially from Mexico, however my mother and father had been born and raised in South Texas.
Gabi Montemayor is a strategic account supervisor with over eight years expertise in promoting and advertising. She has spent most of her profession in advert companies, servicing shoppers in a wide range of classes together with monetary providers, dwelling items, and gaming. She has led holistic multi-million greenback campaigns throughout digital and conventional touchpoints that exceed benchmarks and drive income progress for her shoppers. Elevated stress and decreased budgets from shoppers led Gabi to search for a brand new function that might enable her to make use of that have and empower smaller companies to scale up and develop their shopper base—and the place can be higher than DigitalMarketer? She loves serving to her companions develop, brainstorming new options to outdated issues, and offering assets that assist companions service their shoppers even higher.
“Though each of my mother and father are bilingual, I’m not. I’ll not communicate Spanish fluently, however I really feel a really robust connection to my tradition in so many different methods, like household values, traditions, and meals, clearly. And possibly a curse phrase right here and there.”
Profession Highlights You’re Most Happy with:
I’ve made some actually cool adverts with some insanely sensible folks. One difficult however tremendous rewarding undertaking was a collection of movies we did for Tuesday Morning known as Purchaser Tales. As a part of a multi-layered marketing campaign to tell, interact, and excite shoppers, we created a collection of animated movies that informed a extremely attention-grabbing story in a novel manner.My first promoting job was at a Hispanic company in San Antonio, working with shoppers on all their Hispanic promoting. These weren’t translations of the overall market work, however in-culture and in-language advert campaigns. I realized rather a lot about Latinx cultures that I didn’t know earlier than, and in addition picked up the weird ability of having the ability to determine and articulate Spanish accents. In-culture issues simply as a lot as in-language in terms of promoting. The identical will be stated for folks – tradition identification isn’t decided by whether or not or not you communicate the language, however how your tradition exhibits itself in your on a regular basis life. I’m pleased with my heritage. I’m Mexican and American, by means of and thru.
Lead Designer, Scalable Company
From New York to Texas, Jaime has spent his final eight years engaged on artistic design and advertising campaigns for manufacturers like Fb, Lysol, Pepsi, and extra. He not too long ago joined DigitalMarketer and Scalable because the Lead Designer of the company group shortly after relocating to Texas this previous March.
Valentina’s has one of the best TexMex ever.
Profession Highlights You’re Most Happy with:
Being employed by DigitalMarketer after all! However earlier than my few months of tenure at DM, I beloved having the chance to work on a collection of illustrated animated instructional movies for WeAreTeachers. It was a variety of enjoyable having the ability to design the entire animations I obtained to make use of for the movies I put collectively, however it was simply as fulfilling and rewarding to convey consciousness about subjects like studying disabilities, recycling and setting, social-emotional studying, and extra.
Social Designer, The Scalable Firm
Drew is a 36-year-old artistic who nonetheless holds on to a youthful coronary heart. He has a wonderful spouse, Christina, and the privilege of elevating Jai, a good-looking, energized 5-year-old collectively. Drew is an extrovert and loves assembly new folks. His religion leads him as a husband, father, and pal, and creativity helps him add enjoyable to every of these (all of us need life to be enjoyable). He loves vastly and loyalty runs deep, generally to a fault (we’re all engaged on one thing).
“My Mexican heritage has been very heavy in household and household gatherings rising up, even inviting these outdoors the fold and treating them like household. Now I’m thrilled to share that with my household and others from completely different backgrounds and cultures. The power to develop and love these round us that aren’t like us is required extra now than ever. I’m so blessed to know that my Mexican heritage planted that seed inside me at such a younger age. Discover somebody completely different then you definately and present some love, invite them into the fold.”
Being employed by Digital Marketer/The Scalable Firm. This has been by far the best mile marker in my journey as a artistic. The power to develop not solely as a designer however as a marketer is what excited me to affix the group and the corporate.