Instagram Reels is right here, and also you’re in all probability feeling the stress to create one thing.
The query is, what do you create?
Reels is a brand new Instagram function that’s a play off TikTok. Quick movies, entry to make use of music, and results are what make Reels completely different from an IGTV or Instagram story, and similar to its renegading arch-nemesis.
With Reels native to the Instagram platform, this implies consideration doesn’t have to maneuver throughout apps anymore—it may all keep on the Instagram app. And that has each marketer asking themselves… how do I exploit it to get visitors and gross sales?
We’ll present you ways.
Buttttt earlier than we dive into that, we need to provide you with a pleasant reminder that your Reels content material doesn’t need to be model new. You should utilize current content material in your weblog, podcast, and social channels and simply tune that content material to work properly on Reels. Advertising and marketing is all about effectivity and we need to be sure that managing Reels doesn’t develop into a full-time job for you—it’s simply one other platform to showcase your services.
Listed below are four methods to make use of Instagram Reels to get visitors and conversions in your services.
#1: Instructional Content material
Instructional content material doesn’t require chalk and a chalkboard. We’re not speaking about lecturing your followers like your Biology 101 trainer did in school. We’re speaking about educating them in your merchandise… with out making it about your merchandise. 😉
For instance, in the event you’re an company proprietor trying to make use of Instagram Reels to herald extra purchasers you need to use your current content material to create Reels in your buyer avatar of enterprise homeowners. These enterprise homeowners need assistance with advertising (that’s why they’re going to rent you) which implies they’d like to see Reels that…assist them with advertising.
Let’s say your company makes a speciality of Fb and Instagram advertisements. Your Reels content material will speak about:
Easy methods to use Fb advertisements for beginnersThe advert artistic choices to make use of in your adsCopywriting strategiesUsing user-generated content material in your adsEtc.
Posting academic content material goes to showcase your experience within the Fb advertisements area. Pair that content material with lead magnets or an superior publication and also you’ll have the ability to transfer Instagram Reel viewers to your web site and get them to develop into subscribers. 🎉
#2: Product Evaluations/Case Research
Your academic content material will showcase your experience round your services or products—your product opinions/case research will present your completely happy prospects.
When you’re promoting a bodily or digital one-time product, then you definitely’ll submit product reviewsIf you’re promoting a service, then you definitely’ll submit case research
Instagram Reels goes to provide the alternative to get actually artistic round the way you present your opinions and case research. You should utilize the results, music, and countdown timer options to create native-looking opinions and case research that entertain your followers.
For product opinions, you should use user-generated content material as your product evaluation (you may add movies and photographs as a Reel and take your individual).
In your case research, you may seize a previous case research revealed to your weblog or utilized in your gross sales course of, take the headers from every part, and use these as textual content by yourself video the place you clarify how you bought these outcomes. This textual content helps visible learners perceive what you’re speaking about whilst you focus on the main points verbally.
*We’re midway via this text and we needed to remind you that you do not want to create model new content material to publish on Reels—you should use your current content material and switch it into Reels-friendly posts*
#three: Behind-The-Scenes Content material
Behind-the-scenes content material builds the connection between you and your buyer avatar. Because you’re doing this to a bigger viewers, you’re constructing that relationship at scale.
For instance, in the event you personal an ecommerce style firm you should use Instagram Reels to indicate the behind-the-scenes of you selecting your cloth and getting the samples delivered for approval. These Reels can act as a bridge between model and buyer, making you extra human and giving your buyer avatar somebody to narrate to behind the scenes.
When you personal a advertising company, your Instagram Reels can be utilized to indicate the day-to-day lifetime of a marketer. This provides you the chance to showcase your experience and dealing type so your buyer avatar can really feel like they know, like, and belief you. Everyone knows what comes after that… the sale. 😍
#four: Your Firm Story
Let’s be trustworthy—when is the final time you discovered a brand new product or somebody promoting a service, went to their web site, clicked on their About Web page, and thought, “WOW! That was superb.”
Yeah… it’s been a fairly very long time for us too.
Instagram Reels has the potential to make that bland model story into a brilliant attention-grabbing one. As an alternative of going to an About Web page on an internet site and studying via a model story, a prospect can watch a dynamic story on Reels. This story can embrace music and previous photographs, case research, and the place you might be at this time due to all the pieces you skilled whereas getting right here.
This wouldn’t be common content material that you simply submit, however having an Instagram Reels that exhibits who you might be and why promoting these services or products goes again to the rationale we submit BTS content material.
It’s personable, it’s relatable, and it builds relationships.
And there you’ve it—right here’s what you may create on Instagram Reels to showcase your experience in your subject, show-off your services, and get followers enthusiastic about who you might be.
Like each different advertising technique, the bottom line is to check and examine. Take a look at new content material and examine the metrics to see how properly your viewers favored it. Enhance and repeat. After which do it over again. 🤓