It’s fairly clear proper now that podcasts aren’t going anyplace, anytime quickly.
With Spotify prepared to spend a rumored $100 million to safe the notorious Joe Rogan Expertise, they’re betting BIG (critically… enormous) on podcasts sticking round. 💰
The excellent news is you don’t want tens of millions of downloads like Rogan to create a profitable podcast. You possibly can have tens, tons of, or hundreds of listeners and be capable of create sustainable lead technology for your online business or accomplice with the fitting sponsors who you already know you may land conversions for.
However, the place do you begin?
When you’ve got a podcast already and also you’re questioning how one can get extra subscribers, or your model new and it’s essential begin from zero—we’ll present you easy methods to market your podcast so you may attain extra listeners.
Listed here are 5 methods to market your podcast and get extra subscribers.
#1: Interview folks with engaged audiences
It is a technique you’re in all probability aware of. There’s a motive so many podcasts are constructed on the interview-style mannequin. Interviewing any person with an viewers places your content material in entrance of recent faces. It’s one of the crucial fashionable methods to develop your subscribers.
The important thing to collaborating with influencers in your business is to verify they’ve an engaged viewers. If somebody has 10,000 Instagram followers that they’ll share their interview with, and also you see that their posts are averaging 500-1,000 like every—it is a actually good individual to collaborate with.
They’ve a super-engaged viewers (5–10%) which exhibits the potential for a excessive conversion charge too. Once they inform their followers about their interview with you, they’re going to be occupied with listening… which implies they’ll pop over to your podcast.
Let’s make one thing clear although—you’re not simply interviewing folks due to their viewers. You wish to deliver folks in your present who make sense based mostly on the matters you discuss.
If somebody has a tiny following (or no following) however they’re going to offer your viewers golden nugget after golden nugget of superior data… deliver them on!
However simply bear in mind that you just’ll must do the promotions for that episode, however we’ll discuss how to try this beneath.
#2: Create well timed episodes
Did Elon Musk simply tweet one thing loopy (once more)? Let’s say your podcast is predicated on interviewing entrepreneurs, it is a nice time to file an episode speaking about what Elon tweeted and what your ideas and your visitor’s ideas are on it.
Creating well timed podcast episodes makes folks wish to hearken to that content material now. You gained’t get saved of their “Take heed to Later” folder, which everyone knows can turn into a black gap. Folks will wish to hearken to that content material immediately to allow them to keep on top of things on what’s occurring.
There’s loads of potential for creating podcast episodes which are well timed, listed here are some advertising and marketing examples you could steal:
Algorithm changesFacebook newsAmazon newsNew Fb toolsNew business trendsStrategies working proper now
To remain on high of what’s occurring in your business, go to the highest participant’s Twitter profiles and opt-in to get notifications after they tweet one thing new. When any person tweets one thing that you already know goes to be massive information, get a podcast scheduled so you may discuss it.
#three: Make video snippets to share on social media
Consider these video snippets just like the appetizer earlier than your podcast dinner. You need folks to get a style of how good the meals goes to be—and begin to get tremendous excited for dinner to be served. On this case, dinner is your podcast episode and the appetizers are the video snippets you’ll tease it with.
Utilizing video snippets to market your podcast doesn’t require an superior podcast internet hosting arrange. You simply want an honest quantity of sunshine and a digicam (you may even use your iPhone) to file the video. When you’re having Zoom interviews, you may file your display screen.
Then take snippets from that episode and submit them on Instagram, Fb, Twitter, LinkedIn…wherever you’re rising your viewers. Right here’s what every snippet ought to have:
Title above videoCaptions on the videoA 1–2-minute dialog that ends in an entire thought
A fast clarification on that final half “the whole thought”: Don’t finish this video with a cliffhanger that makes folks really feel like they watched your content material and didn’t get what was promised. Ensure to ship on the promise made within the headline.
Right here’s an instance from Gary Vee on what this video snippet might appear to be:
#four: Make sharable content material based mostly off of your episodes
Advertising your podcast doesn’t must solely be your job—you may get your subscribers to assist. Whether or not that’s making memes that they suppose are humorous and wish to share, inspiration quotes, instructional video snippets, and so forth. You possibly can submit these to your Instagram tales, feed, Twitter feed, or LinkedIn to create FOMO across the content material of your episode.
You may make memes on Imgflip or simply write content material above a picture or video.
Right here’s an instance of how Morning Brew created a meme based mostly off of the content material of their enterprise e-newsletter (this acquired 1 million impressions…plus, take a look at the view depend):
#5: Promote episodes recurrently on social media
Simply because an episode is a couple of months outdated doesn’t imply you may’t hold speaking about it. Utilizing social media, you may proceed the dialog you had in your podcast episode for the indefinite future.
For instance, you may pop on to Instagram tales and discuss one thing that was talked about within the podcast. Then you may say,
“I went far more in-depth on why Mars actually isn’t Elon’s souldog and the way to determine what yours is on Episode eight of my podcast. I’ll put a hyperlink to that episode in my bio if you wish to hearken to the episode and discover out what YOUR souldog is.”
And naturally, you’ll be selling your new episodes every time they arrive out.
Listed here are a couple of methods to get folks excited to hear:
Tease content material earlier than the episode comes out (you should utilize your video snippet)Present behind the scenes of you recording the podcastTalk about upcoming visitors as an alternative of simply saying you interviewed them (just like BTS)Ask listeners to offer you enjoyable information or ask for shout outs
Advertising your podcast is rather like advertising and marketing a service or product—it’s essential put it in entrance of the fitting viewers.
We all know your podcast is superior and other people wish to hearken to it. Now it’s time to execute on the methods that may get you extra subscribers.