Gross sales coaching programs for engineers and techies

Product Identify: Gross sales coaching programs for engineers and techies


Engineer /
Skilled Salesman / Specialist Gross sales Coach

2 half day Gross sales workshop for GENBAND
Telecommunications (UK) Restricted

Company Headquarters Frisco, Texas,
focuses on Web know-how utilized by telecommunications corporations
and stuck, cellular and cable service suppliers that sends telephone calls
over the Web all over the world throughout over 600 networks, together with
two-thirds of the world’s largest service supplier networks spanning
greater than 80 nations.

GENBAND has analysis and improvement
services in Canada, China, Massachusetts, North Carolina, and Texas.
Genband not too long ago bought Nortel’s CVAS enterprise and know-how.

Dr Dorit Columbus, Ahmed
Hamdani, Anna Lapshina – three of the delegates at GENBAND, Maidenhead
UK ‘Promoting for Engineers seminar

“Presenter’s fashion stored
folks’s consideration by breaking into workshops / role-play as an example
factors. I’ve recognized areas the place I can enhance my presentation and
methods in conferences to be simpler.”

“A helpful introduction to
gross sales methods and techniques for folks with an engineering-led
background and experiences.”

“Good man, very open and
made you’re feeling snug. Numerous brainstorming along with your colleagues .
. .Good and simple ideas used in the course of the periods that may be utilized
to each day job.”

“A pleasing seminar, very
useful to get some contemporary concepts to make use of in each day life to enhance
inter-personal relationships to carry out higher at work and finally to
get extra gross sales!”

“Very interactive, tons
of private expertise delivered. The seminar offered a broad vary of
features of gross sales work, masking various kinds of gross sales. Numerous
expertise has been proven and illustrated the circumstances. Sensible workouts
helped to get a agency grip on do’s and don’ts.”

“Better of all I appreciated the
sensible workouts which helped quite a bit to know the course
materials. Course is superb as an preliminary step in gross sales. Great way of
delivering info – data by enjoyable.”

“The seminar was very
sensible, with many workouts getting us to appreciate the advantages of the
methods and put them to the check. Could be good to make the course
longer – in the future additional.”

“Realisation that gross sales
is inside us and that with some steerage engineers could make an enormous
distinction to the gross sales cycle by adapting our method to buyer

“Relaxed environment
permitting simple discussions. Presentation part was very helpful to me. I
wanted to make clear that in my very own thoughts and your session did that. An
wonderful introduction to gross sales held in a straightforward environment.”

“This was a very good
introduction to gross sales. Entertaining and insightful.”

“Good steadiness between
presentation and position play.”

“Introduction to the
fundamentals of gross sales methods based mostly on the instructor’s personal expertise
(versus MBA kind of educational research).”

not too long ago downloaded your guide Promoting for Engineers, which I
discovered very helpful.

I would
wish to get a duplicate of “Gross sales Prospecting for Engineers” .   

Government, Brisbane, Australia.  

I’ve simply downloaded
your 2 manuals, How one can rent a very good Technical Salesman and Gross sales
prospecting for Engineers.

I introduced Promoting for
Engineers some time in the past.

Could I say how
delighted we now have been along with your manuals and the way efficient we discover
the content material.

Sabre Dwelling Safety Ltd

Mr. Seviour

have simply learn your two books, “Promoting for Engineers” and “How
to Create Highly effective Technical Gross sales Literature”. I discovered them
each filled with extraordinarily smart pointers and feedback. I consider the
rules introduced by the books are completely proper!

Congratulations on the books. 

Bentley, PJB Enterprise Growth  

We have been delighted
with the manuals.

At our final
advertising and marketing assembly I stated that I used to be so happy that I’d be
getting in contact with you. It was the realisation that you’re
not a big firm however a small firm that has put an terrible
lot of effort into an excellent product. 

I took your
manuals into the primary advertising and marketing assembly and left it with them.
On the second assessment assembly the Manufacturing Director discovered them
so good that he could not put them down.  

The conscience
consideration (we may have fairly simply put it by the
automated copier after which despatched them again to you with a word
saying we’re not ) was not allowed by advantage of the
incontrovertible fact that they have been so good and we have been delighted with them.  

If you find yourself
driving an organization ahead some instruments are helpful and a few are
important. These manuals are usually not solely good worth for cash however
they fill all of the gaps we now have been on the lookout for.  

Colin Dawson,
Managing Director, Daletech Electronics Ltd  

“I not too long ago learn
a guide entitled Prospecting for Engineers by Robert Seviour. It
was written in easy, plain English and made plenty of sense
from a sensible standpoint (completely the alternative to plenty of
theoretical enterprise books I’ve tried to learn). I obtained the
impression he’s a really, sensible, right down to earth kind of man.”

Mark Robinson,
Managing Director, Starret Precision Optical Ltd.  

That is all labored
fantastic – nice speedy response. Its nice to have good service, I appear
to recall I loved coping with you all these years in the past!

I’ll take up your
sort supply of one other title, fairly just like the sound of Highly effective
closing methods.

If you happen to want any
testimonials from me, let me know, I’d be completely satisfied to assist.

Thanks once more, good to
take care of  you. All good needs for 2010.

Gross sales & Advertising

Britannia Kitchen
Air flow Restricted

Leamington Spa,

The Promoting for Engineers seminar has been
held in UK, Eire, Germany, The Netherlands, Norway, Belgium, Austria,
Canada and the USA.

Robert is a fluent speaker of
German and French; the gross sales coaching for
engineering and scientific firm course may be delivered in these
languages in addition to English.

Involved about profitable extra
purchasers on your technical enterprise?

Do you will have new individuals who
want coaching in how one can promote?

Are you a Gross sales Supervisor who
must ‘get the message throughout”?

I will help – this has been
my speciality for 20+ years.

Robert Seviour teaches gross sales abilities to engineers, technical folks
and a various vary of business delegates at his ‘Promoting for
Engineers’ seminars.

It has been an extended journey from the
starting of his profession as a ‘hands-on’ mechanical engineer. 

‘I in all probability would have stayed in
engineering if a good friend had not talked me into becoming a member of a direct
gross sales organisation. There it was all totally different – what counted was
what number of new orders I used to be bringing in, not technical issues. It was
an entire new world to me. To my shock I loved promoting and was
good at it. There’s nothing like the excitement you get while you herald
a giant order.”

Robert started his working life at ‘Energy
Frequency Heating Ltd. within the London suburbs. This firm produced
‘pre-start heaters’ for emergency autos and huge vehicles and
different tools working in chilly climates. Clients included
Dennis Fireplace Engines, Carmichael Ambulances, Caterpillar Autos,
Petter Engines and Rolls Royce vehicles.

Later he shaped a enterprise, ‘Robert
Seviour – Power Management Programs’ which put in ‘sensible’ heating
controls for giant homes and small industrial premises. An offshoot
of this exercise was to design and match photo voltaic heating programs for
home scorching water plus a couple of fascinating ‘one-offs’ which included
flue fuel secondary warmth exchangers for bigger home boilers.

In 1988 Robert bought the enterprise and
accepted an invite to turn out to be North American agent for Structural
Polymer Programs, a producer of epoxy adhesives and composite
supplies. He re-located to Vancouver, Canada and developed from
zero a consumer base of customers of this firm’s merchandise. The job
concerned discovering new clients and educating them how one can use these
superior supplies. 

5 years later he was requested to assist a
UK scientific organisation develop good technical gross sales. This
enterprise was an installer of microwave communications tools, the
personnel have been all engineers with no expertise of gross sales. Robert
coached them within the technique of contract acquisition / enterprise

The success of this operation led to an
invitation by different corporations inside the Thorn group to repeat the
identical course with their divisions. For a yr Robert travelled
all through the UK bringing weekly teaching periods to this
organisation’s engineers and enterprise improvement folks. The
merchandise they have been promoting included safety programs and the design
of aerospace tools. 

Delegates engaged on an train at a Promoting for Engineers
seminar Aberdeen Scotland


Delegates engaged on an train at a Promoting for Engineers
seminar Aberdeen Scotland

The Promoting for Engineers gross sales coaching handbook
is particularly for engineers, scientists and techies of
all kinds – all about how one can growing purchasers for
technical services and products. It is  from a
specialised gross sales coach who has 20 years of
expertise coaching gross sales engineers.

In case your
firm provides technical services or products and also you
have had little or no formal gross sales coaching, this guide
may be very helpful. In addition to the fundamentals for gross sales
engineers, you may discover many fascinating,  technical
gross sales ideas. It is for engineers, newcomers to gross sales
engineering and gross sales managers who need a supply of
concepts for gross sales conferences and to develop industrial
consciousness for engineers.

Order ‘Promoting for Engineers’

Contents – how one can:

Convert extra enquiries into closed contracts

Resist being ‘squeezed’ on value

Be extra assured about promoting

Handle your day to unlock extra time for locating extra

Perceive the motivations and needs of your

Cut back frustration when it doesn’t go your means

Obtain your gross sales targets

Develop a consultative gross sales course of that works

Construct profitable enterprise relationships

Get referrals out of your clients

Qualify your prospects successfully

Discover patrons’ ‘scorching buttons’ with highly effective questions

Cut back actions that waste time and vitality and value
you gross sales

Matters within the Promoting for
Engineers handbook

The significance of
enterprise improvement

The signs of weak
gross sales capacity

Comparability of a
‘sales-led’ versus a ‘product-led’ firm

Ought to we rent a science
graduate and prepare him/her to promote?

The explanation why most
‘techies’ are usually not ‘pure’ gross sales folks

What ‘techies’ actually
take into consideration promoting – the damaging stereotype

The persona traits
wanted for gross sales How one can take your engineers and make them into your
gross sales pressure

How one can make a very good gross sales

Gross sales engineer abilities

Gross sales fundamentals for

Widespread faults in gross sales

When your are the
buyer, what do you search for in a salesman?

The ‘supreme’ gross sales

How one can prospect for brand spanking new

Prospecting strategies –
mail, telephone, visits, e-mail, fax, exhibitions, referrals

How one can write an
efficient gross sales letter

What to say on the telephone

‘Qualifying’ the

Coping with widespread
gross sales issues

Setting appointments

Assembly the prospect –
the gross sales interview

How one can take care of
totally different persona sorts

Discovering the client’s

The gross sales presentation

The lure of the
pleasant, useful purchaser

Presenting to teachers
and specialists

Asking for the order and
closing the sale

Gross sales consultant

Good solutions to
troublesome objections, together with

– ‘It is too costly’

– ‘I am getting different

–  We’re pleased with
our present provider’

– ‘I need to take into consideration

Coping with ‘troublesome’

– Dealing with the
aggressive / dominant kind

Widespread causes for lack
of gross sales success – and what to do about them

How one can keep motivated
and get out of a gross sales hunch

A refresher for older /
skilled salespeople

Crew administration
rules for Gross sales Managers

How one can win repeat

The explanations for the rise
and fall of corporations

The ‘Gross sales Course of Movement


The flexibility to advertise an thought successfully makes the
distinction between failure and success in an expert profession.


How efficient are you at  producing new enterprise

you exchange most of your enquiries into closed enterprise?

Some easy adjustments in your gross sales method can
make a giant distinction,

let me present you.



‘Promoting for Engineers Guide’ is
provided as an digital file in

Adobe Acrobat (.pdf) format
which you print your self.

 When your bank card is permitted you
will obtain an order affirmation by way of e-mail and on the spot entry to
obtain your handbook from the net.

The flexibility to advertise an thought successfully makes the
distinction between failure and success in an expert profession.

How efficient are you at  producing new enterprise

you exchange most of your enquiries into closed enterprise?

Some easy adjustments in your gross sales method can
make a giant distinction,

let me present you.


‘Promoting for Engineers Guide’ is
provided as an digital file in

Adobe Acrobat (.pdf) format
which you print your self.

 When your bank card is permitted you
will obtain an order affirmation by way of e-mail and on the spot entry to
obtain your handbook from the net.

I assure that you’ll
like my books,

for those who do not agree, I’ll refund your cash instantly with out

When you press the order hyperlink beneath you’ll
be capable to obtain instantly.



Promoting for Engineers

Prospecting for Engineers

How one can Rent a Good Technical Salesman

How one can Create Highly effective Technical Gross sales Literature

How one can Encourage Gross sales Individuals

with out spending some huge cash

Click on right here to order the 5 quantity ‘Promoting for Engineers’ set

 – welche gerade mit dem
Vertrieb eines Produktes anfangen, oder schon laengere
Erfahrungen in diesem Bereich besitzen. Der Inhalt hat
sowohl produktspezifischen als auch
ingenieurwissenschaftlichen Charakter. Es handelt sich um
einen interaktiven Workshop welcher auf wissenschaftlichen
Grundlagen des Verkaufs beruht. Dieses Seminar wird von mir
bereits seit 18 Jahren, auf Deutsch und Englisch, in grossen
und kleinen Betrieben innerhalb Europas und Nordamerika
vorgetragen. Die typischen Berufsbezeichnungen meiner
Teilnehmer sind unter anderem: Gross sales Engineer, Account
Supervisor, Enterprise Growth Supervisor, kurzum jeder der
berufsbedingt mit Neukunden zu tun hat. 


Thank You, The handbook
downloaded completely. . . . I’d like to have a duplicate of Prospecting
for Engineers. Thanks on your excellent customer support – you will have
realized properly!
Mike Kusch
Director Of Technical Advertising
Sherman Dixie Concrete Industries


“It takes no time in any respect to grasp there are
advantages available from this presentation”.

“Not a jargon-based course”.

John Flett, Mott McDonald.

Enlightening, very informative”.

Allan McDonald, CAN (Offshore) Ltd.

“An insightful look into the gross sales world”.

Tommy Mackay, CAN
(Offshore) Ltd.

In Aberdeen, Scotland, the principal centre for the UK oil and fuel
business, I’ve been proud to work with Efficiency Enhancements, Pi,
who’ve grown from a handful of engineering consultants in a single constructing
to a sizeable group with workplaces all through the UK. Managing Director
Steve Wright believes within the worth of related gross sales coaching, and the
speedy development of his firm (not too long ago bought by AMEC) demonstrates
its effectiveness.

Hello, Robert,
You probably did an important job AND we had plenty of enjoyable. I remembering making our
gross sales guys really do some telemarketing in the course of the coaching.
We’re doing very properly, and persevering with to develop.

Click on right here to go to

Seminars, talks and workshops are supplied to college students at universities
and technical establishments with out cost or at lowered charges.

contact me for extra info

Feedback from a gross sales coaching session at
Barcol-Air Ltd – Radiant Cooling Heating Programs, Oxford CT USA

“It was useful in
establishing a solution to discuss to purchasers / reps with the intention to have a greater
probability at getting gross sales.”

Suggestions feedback from a

College of Edinburgh Faculty of

Engineering college students
engaged on an train 

“Good enjoyable and informative.”

“The interplay with the
teams and position performs have been very helpful. How one can establish the consumer’s
wants was superb. The workshop was very properly introduced and
interactive. I’ve realized quite a bit in a brief house of time. It was
wonderful to have someone with precise sensible expertise to current
their recommendation on gross sales in a logical and clear method – some professors
ought to attend!!”

“Fascinating workouts stored
the viewers engaged. An incredible introduction to gross sales abilities.”

“Presenter appeared to have an
intensive data of the topic. Good examples, informative notes.”

“I obtained some extraordinarily helpful
hints on how one can go about promoting merchandise in a technical setting. .
. the recommendation on shows was very helpful. Thanks very a lot, very
useful certainly.”

“Fascinating logical
method to promoting. . . . . enjoyable and interactive.”

Participant feedback from a Cambridge
College spinout firm.

“Thanks Robert, the session
was very helpful. Thought frightening. Nice overview, tailor-made to our
wants as and after they popped up in the course of the session.”

Matt – Consulting Engineer

“Helpful workouts and concepts,
tailor-made properly to our circumstances. Fascinating concepts concerning consumer
focus / self-focus. Numerous new concepts. Effectively taught, informative day.”

Participant feedback from SMD, Wallsend, UK
who design and manufacture subsea robotics together with remotely operated
autos (ROVs), underwater propulsion and management merchandise.

“Good overview of gross sales
course of abilities.”

“Good refresher on gross sales
administration and methods.”

“I appreciated the pleasant and
casual supply of the course. There have been a number of new gross sales concepts /
methods that I’ll use.”

“A really interactive seminar
which obtained everybody considering and speaking.”

“Clear, easy, simple to
bear in mind factors.”

“Associated typically to our
enterprise – actual world. A helpful overview of the important thing rules and
issues related to technical gross sales.”

“Loved the primary session –
quick tempo, sensible actions, sense of course.”

UCLA Anderson Faculty of Administration, Los
Angeles introduced a half-day

Gross sales Talent-building
Workshop led by Robert Seviour

Suggestions from this occasion:

“The workshop was finished in a memorable & enjoyable means. The approach was
taught in a straightforward to know means. The presentation is properly formatted”

“Presentation was clear,
concise & easy, which made it very simple to observe. Simply the best
degree for me. It is an important intro class”

“The workouts have been very
efficient in solidifying core ideas”

“I appreciated getting the
nice framework for efficiently partaking potential purchasers”

“It gave me a greater
understanding of how one can method purchasers and improve chance of

“Clear, easy ideas.
Simple to implement (utilizing position performs)”

“I actually just like the
mini-assignments to assist me perceive the supplies & retain the
data. The content material is absolutely sensible . . .want the workshop was

“You might be in lots of
conditions the place you might be promoting one thing – particularly your self”

“The define of
presentation parts was very useful. The web page with the
‘phrases-not-to-use’ was very helpful”

“I appreciated the mannequin of
instruction, then workouts. It helped make it concrete for me. I appreciated
the task to totally different groups and folks. It helped me get to know

“Expensive Robert,
Thanks a lot for giving us such an important class yesterday! I’ve by no means
obtained an actual gross sales coaching earlier than and your class actually opened my eyes to
an fascinating area.”
“What you confirmed us yesterday are actually essence of gross sales follow, and
I positively wish to assessment them now and again to maintain what
I’ve realized.
Additionally, be at liberty to let me know whether or not in future you wish to go to
UCLA once more and provides comparable trainings, and I will probably be very happy to
be there!”

“Robert, thanks for
the workshop yesterday.  I’ve tried that first train – “Attempt to
promote Merchandise X to me” with Three-Four engineers already.  Each considered one of them
began data-dumping the options on me instantly. Thanks once more for
the very sensible and helpful workshop!

Thanks on your nice
promoting workshop yesterday.

College of Edinburgh

 introduced a half-day

 Gross sales
Abilities Workshop

Suggestions from this occasion:

“Thought-provoking, not a prescriptive lecture”

“Simple to narrate materials
to actual world examples. Actual details about gross sales methods moderately
than summary theories”

“Very properly delivered –
good construction & environment friendly. Relaxed method and pleasurable duties”

“All understood and really
properly introduced”

“V. informative. Simple to
bear in mind due to a number of examples and good explanations”

“Very pleasant and

“The workouts that
confirmed the intuitive however in the end flawed gross sales pitch that I used to be utilizing
have been very helpful”

“The issues that have been
lined have been in easy phrases and gave a very good construction to the
gross sales course of”

“Interactive and entertaining”

“Informative – lined a
lot of features of gross sales which may be very helpful in an engineering

“I discovered the workshop helpful and informative. I’d suggest it
for last yr college students”

“Favored the involvement
features, time did not drag as there have been breaks and involvement. Actually
good use of examples make it very easy to narrate to”

“Loved degree pitched
at. Interactive degree good for me. Discovered quite a bit. Very

“I appreciated the sensible examples. Numerous helpful ideas for
speaking between patrons and suppliers”

“Launched me to systematic strategies of gross sales methods. Will discover
this very helpful. Good to get some workouts as these illustrate factors
very properly”

“A day boot camp of
gross sales methods and mind-set when approaching a possible

From an occasion held at UBC – College of
British Columbia, Vancouver, Canada:

“An incredible crash course for freshmen and refresher
for knowledgeable individuals”

“Simple to know – very properly introduced. . . . Actually
helped in structuring the thought course of to focus on in the course of the
promoting course of”.

Feedback from contributors
at an occasion held at Robert Gordon College Aberdeen, Scotland:

Nice course for folks new to gross sales or if
they want an intensive overview of the fundamental rules”.
Mark Graham, Dominion Know-how Gases Ltd

“Made me assume in another way about promoting (in a
great way)”. Eric Brechet, Engspire.

Gross sales Engineer Coaching Programs |
Gross sales Coaching Manuals |

Articles on Promoting
| Delegate Suggestions |
About Robert Seviour |
Consumer Record
Subsequent Seminar
Dates |

One-On-One Gross sales Teaching

Gross sales Coaching Manuals |
Privateness Coverage |
Web site Map

TubeNet connecting Tube and Pipe folks

How one can Write a E-book and Get Paid for It |

How one can Deal with Indignant Individuals |
gross sales books

This can be a map of the place the guests to this
web page got here from on 1 Aug 2018 – It appears I ought to open an workplace in East
Coast USA!

Distinction the diploma of curiosity within the USA
concerning the enterprise of promoting technical merchandise with the extent in different
nations, (after all language is an element additionally).

You probably have learn this far and nonetheless have not
discovered what you need, get in contact – no cost for a chat. I have been in
gross sales and managed gross sales groups for over thirty years, I’ll have the
reply to your gross sales downside.

Click on right here to get Gross sales coaching programs for engineers and techies at discounted value whereas it is nonetheless accessible…

All orders are protected by SSL encryption – the very best business commonplace for on-line safety from trusted distributors.

Gross sales coaching programs for engineers and techies is backed with a 60 Day No Questions Requested Cash Again Assure. If inside the first 60 days of receipt you aren’t glad with Wake Up Lean™, you possibly can request a refund by sending an e-mail to the deal with given contained in the product and we’ll instantly refund your total buy value, with no questions requested.

Leave a Reply

Your email address will not be published. Required fields are marked *


Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.