By now, you’ve most likely heard us speak so much about lead magnets. However simply in case you’re unfamiliar, a lead magnet is an irresistible bribe providing a selected chunk of worth to a prospect or customer in change for his or her contact info. Let’s break that down…
There are a number of VERY key phrases in that definition: Particular and Worth
Specificity is totally key when growing an amazing lead magnet. You don’t have to create some broad final information or white paper (the truth is white papers are typically horrible… they really feel like homework). As a substitute, you wish to provide one thing that solves a selected drawback.
This makes the content material extremely consumable and much more focused.
Give it some thought—what should you created one thing like an org chart template? There’s an unbelievable quantity of worth right here. It’s a done-for-you template/swipe file AND it tells you that your buyer seemingly has a crew. Win-Win.
Worth is the opposite vital ingredient within the lead magnet recipe and that is twofold. You need the perceived worth to be HIGH and then you definitely want the precise worth to be as excessive. If you happen to’re advertising and marketing one thing that sucks, then you definitely’re simply going to persuade somebody you suck quicker.
In our YouTube collection, Advertising Mastery with DigitalMarketer, I speak about my 5 favourite sorts of lead magnets that ANY firm can use.
#1: Cheat Sheets and Checklists
Speak about straightforward to eat and HIGHLY VALUABLE. The cheat sheet or guidelines is arms down among the best sorts of lead magnets. No one desires a PDF or eBook; they only don’t have the time, BUT they do have time for any such content material.
Cheat sheets are nice for any area of interest that requires reference factors. That is excellent for enterprise and advertising and marketing. You may do a glossary, buzzword, or key phrase cheat sheet for newbies or perhaps a record of straightforward calculations everybody forgets.
The easiest way to give you a cheat sheet on your viewers is to determine the questions they want answered, collect up all of the solutions, and put them on a pleasant and simple to make use of reference information.
Checklists are just a little totally different however could be even MORE efficient. At DigitalMarketer, we consider in giving tactical, step-by-step recommendation and that something apart from that’s fluff.
Checklists are one of the simplest ways to ensure a job will get executed proper the primary time (and each different time after that). No matter your trade, there’s a helpful guidelines you possibly can create.
When placing collectively a helpful guidelines, make it possible for it outlines a job that individuals really do after which do the “Peanut Butter & Jelly” take a look at.
This take a look at is an effective technique to train you the right way to clarify one thing step-by-step. So, if I requested you “Are you able to inform me the right way to make a PB&J?” and also you begin with, “First you unfold the peanut butter,” I’ll shortly comply with up with, “The place’d you get the peanut butter? The place do I unfold it? The place did you get that?”
You’ll see what number of assumed steps exist and be capable of deal with them in a succinct and sequential order.
Quantity 2: Templates, Templates, Templates
PEOPLE LOVE TEMPLATES. They see these as lead magnets and go completely bananas.
Templates are the last word shortcut on your viewers.
You don’t need to be within the electronic mail enterprise, touchdown web page enterprise, or web site creation area to create templates on your viewers—we do it on a regular basis at DigitalMarketer.
You’ll wish to ask your self, “What’s one thing that my viewers might simply fill in after which implement of their enterprise?” It’s like a enterprise MadLib!
We’ve created issues like plug and play electronic mail templates, advert templates, advertising and marketing scorecards, and buyer avatar/persona templates.
Quantity three: Video Coaching
Discover I didn’t say “webinar.” Don’t get me mistaken, webinars are an outstanding technique to generate leads and gross sales, BUT…
A webinar is supposed to be an occasion and when somebody says “no” to your webinar, they is likely to be saying “no” to the date, the time, or the content material.
On-demand, limited-time, video trainings have been a recreation changer at DigitalMarketer. We don’t use evergreen webinar funnels a lot lately, as a substitute we take a chunk of video content material out of our vault (we now have a ton of it) and ask individuals to register inside a timeframe to lock in entry.
WE NEVER TAKE AWAY ACCESS. That’s key.
So, now once they hit the touchdown web page, they aren’t weighing their choices and checking their calendar. They’re, nonetheless, evaluating your content material and its worth… so make it good.
Oh, yet one more factor. The restricted time nature is absolutely simply the cherry on prime to spark motion. If you happen to plan on having this content material available, simply gate it.
Quantity four: Free Transport or Reductions
I do know we’ve mentioned coupons aren’t actually lead magnets, however you possibly can place reductions and free delivery in order that they change into lead magnets (or not less than test many of the packing containers).
If you happen to’re operating a brick and mortar or e-commerce store, you is likely to be just a little strapped for lead magnet content material… additionally in the event that they’re in your website, you most likely don’t wish to navigate them away from a buying choice.
Enter reductions or free delivery in change for his or her contact info.
Yup, it’s that easy. Goal new guests in your website and attempt to LOWER the barrier to entry. Make the shopping for choice even simpler (both in that second or within the inevitable comply with up emails you’ll ship).
The unlucky factor is that MOST e-commerce and retailers are operating this playbook, so it’s just about desk stakes. You’re going to wish to discover a technique to stand out in a crowd of “10-15% off for brand spanking new guests”.
Quantity 5: Swipe Recordsdata
Ah the great ol’ swipe file. If you happen to’re something like me, you may have an electronic mail folder stuffed with swipe-able emails, a bookmark folder of swipe-able pages (for design, copy, and content material), and a slack channel devoted to chill swipe-able examples.
If you happen to’re not like me, then (on this case) you most likely needs to be. Turn out to be obsessed together with your trade (even your tangential ones) and also you’ll be shocked at what you possibly can study!
Even higher, as you begin constructing these out, you possibly can create one of the highly effective lead magnets IN EXISTENCE: the swipe file.
There are two truths that make swipe recordsdata so helpful and fascinating:
There’s an overabundance of helpful info readily availablePeople are lazy
If you happen to’re doing the entire swipe file curation accurately, you are able to do a big quantity of aggressive analysis AND compile what you’ve discovered right into a single doc that you would be able to commerce for contact info.
In actual fact, I’ve seen swipe recordsdata used for extra than simply lead magnets (I’ve purchased swipe recordsdata for as a lot as a pair hundred dollars)!
At DM, our most profitable lead magnets have ALL BEEN SWIPE FILES:
FB Advert TemplatesSocial Media Swipe File 101 Weblog Topic Strains
All are examples of lead magnets which have generated lots of of hundreds of leads for us.
So, to recap:
Cheat Sheets/ChecklistsTemplates, Templates, TemplatesVideo TrainingsFree Transport or DiscountSwipe Recordsdata
If you wish to dive deeper, you possibly can take a look at some extra examples, four different lead magnet concepts, PLUS a brilliant useful Lead Magnet Guidelines (hey keep in mind how a lot I like checklists?!) on the DM weblog.
And head over to our YouTube channel for extra Advertising Mastery ideas with me, Justin Rondeau.