There are a TON of choices in terms of creating advertisements for Fb. However in our brand-new YouTube sequence, Advertising and marketing Mastery with Justin Rondeau (yeah that’s me), I discuss concerning the 5 sorts of advertisements you ought to be attempting first!
And we KNOW they work, as a result of we’ve been utilizing them
efficiently for some time now. 😉
So try the video, and maintain scrolling if you wish to learn
extra concerning the 5 sorts of advertisements each marketer needs to be utilizing on Fb.
Fb Advert Kind 1: High-of-Funnel Video Adverts
As entrepreneurs we KNOW that video is king proper
now, and that’s no completely different within the Fb Advert Recreation.
We’ve seen a TON of success utilizing movies to
drive site visitors to our content material at an extremely low Value Per Click on (I’m speaking
like 10 cents or much less).
Video advertisements are additionally SUPER versatile at any stage.
You’ll be able to set completely different CTA’s, whether or not it’s driving them to a touchdown web page like
we do for high funnel content material OR set video watch occasions to kick off a high funnel
drip video sequence that retains them on Fb!
Both method, this technique is all about viewers
constructing. Whether or not you’re attempting to construct a stable retargeting viewers based mostly on
web page visits or construct up an engaged viewers that can ultimately get to
your web site.
Fb Advert Kind 2: Newsfeed Adverts Driving to Content material
This one works very equally to the TOFU video advertisements.
The aim of some of these advertisements is to cease folks of their tracks and get them
to your content material.
Now this content material must be un-gated. That is essential. The aim right here is to maintain a low CPC, construct
your viewers, and supply VALUE FIRST. If you happen to’re doing job showcasing
worth within the advert and deliverables, these advertisements ought to have a excessive relevance rating.
Usually, we’ve seen animated gifs out-perform
static photos, however we take a look at a wide range of picture sorts and kinds to maintain issues
recent.
Static, animated, or video advertisements on the high of
funnel that push to content material are one of the simplest ways to maintain CPCs low, increase
your viewers, and set your self up for the following kind of advert that can transfer your
viewers by means of one other step of the shopper worth journey.
Fb Advert Kind three: Newsfeed Advert Driving to Lead
Magnet
Alright so that you efficiently obtained folks conscious of
your model and a few of your choices… nicely, perhaps…
Each time we ship a customer to site visitors, we ALWAYS
be certain to have a related CTA for a downloadable useful resource (the Lead Magnet).
In the event that they’re taken with running a blog content material, we’d
share certainly one of our gated running a blog sources.
The idea being that in the event that they visited the
web page, we all know their curiosity AND we all know they might have seen our provide.
If you happen to’re not doing this… do it… then transfer on to
operating these advertisements.
At this level, use no matter inventive medium
works for you—static picture, gif, video, no matter… when offering a free
sources I’d attempt to maintain the time and financial funding down, so we stick
with photos.
If you happen to’ve been operating high of funnel advertisements to
content material, then it’s best to have a reasonably respectable viewers to retarget. These audiences
will carry out higher than merely operating direct Lead Magnet advertisements to chilly
site visitors.
(One factor about monitoring: When trying on the success of the retargeting advertisements and evaluating
them to chilly prospect advertisements, you’re going to want to issue within the preliminary spend
from the content material clicks. Even IF it prices the identical as a chilly prospect, you’re
nonetheless getting the advantage of an expanded viewers and boosting up site visitors to
your web site, which is at all times factor.)
Fb Advert Kind four: Carousel Adverts
Usually that is once I’d say, “carousel advertisements are
nice for e-commerce manufacturers,” and transfer on. Nonetheless, I’ve seen some actually
fascinating makes use of of carousel advertisements which have that “thumb stopping” capabilities
and get excessive engagement, excessive CPCs, and drive prime quality leads & gross sales.
As it’s with all Fb advertisements, the success of a
carousel advert is all concerning the concentrating on, the provide, and the inventive. Carousel
advertisements are an amazing sample interrupt.
At DM we used this for certainly one of our highest ticket
merchandise, our Licensed Companion Program. We focused an viewers of businesses and
consultants who visited our associate web page and hit them with a carousel advert FILLED
with testimonials from clients who noticed critical success with this program
On the finish, we had a static picture with our brand
and a selected CTA to be taught extra about this system.
We saved these clips to about 15–30 seconds to
saved them centered on tangible outcomes that this buyer avatar wished to
hear.
Certain, carousel advertisements are a good way to showcase
a number of merchandise, however they’re even higher at telling tales… and the perfect
tales win.
Fb Advert Kind 5: Hyper-Focused Retargeting
Adverts
Did you catch a theme in our favourite sorts of
advertisements and the way we use them? We’re hyper centered on our audiences, and never simply on
the advertisements we would like them to see now, however what they’ll see subsequent.
You have to be retargeting at each stage of
the funnel and utilizing comparable copy, hooks, photos, movies, or no matter they
might have seen after they didn’t take you up in your first provide.
The inventive has to really feel acquainted however be
completely different sufficient in order that they know they should take an motion that they haven’t
performed earlier than.
Our technique actually breaks right down to viewers
enlargement with content material and retargeting our audiences by means of every step of the
Buyer Worth Journey.
So check out these 5 sorts of Fb advertisements, and if you would like extra examples, stats, and advert sorts, join a free DM Insider account and seize the Fb Advert Template Library obtain.
And head over to our YouTube channel each Wednesday at 12pm Central for extra Advertising and marketing Mastery ideas with me, Justin Rondeau.
